City of Lake Wales  – Lake Wales, FL

Director, Communications & Engagement 11/22 – present

• Fiscal year initiatives – Manage the campaigns for two award-wining long-range plans, Lake Wales Connected and Lake Wales Envisioned; increase awareness of smart growth initiatives in the city’s utility service area – public works extension, mobility network, planned growth areas, preservation and green network implementation; and generate three city reports – annual report, strategic plan report and Lake Wales Connected implementation report

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• Strategic planning – perform gap analysis; develop strategic and long-range plans; establish action roadmaps; manage life cycles of projects; monitor results; and document lessons learned​

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• Communications – Serve as city spokesperson and public information officer; write and publish press releases; maintain relationships with publics; refresh website content/design; and manage digital media platforms and policies

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• Engagement – Develop public forums with staff; facilitate online customer service inquiries through digital media platforms; promote division services and programs; grow the city's digital footprint; and evaluate analytics

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• Creative Development – Serve as creative director; maintain brand standards and writing style guide; design graphics; develop videos; and coordinate media asset management

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• Contract and agency management – responsible for selecting, negotiating, implementing and managing vendor contracts

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Polk County Board of County Commissioners  – Bartow, FL

Communications Specialist 8/20 – 9/21

• Supported the key performance indicators of the communications division; served as account manager for Parks and Natural Resources; developed press releases, newsletters, articles, social media posts, and video scripts; and managed website content and social media accounts

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• Partnered with subject matter experts and researched scientific programs; and developed educational outreach and marketing materials that are easy to read and understand by residents and visitors​

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• Communicated with media outlets; served as a weekend public information officer for Fire Rescue; participated in FEMA incident command; and hosted news segments for Polk Government Television

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​Vanguard Protex Global  – Oldsmar, FL

Marketing Manager 3/19 – 12/19

• Oversaw the operations of the marketing department; maintained brand identity and tone of voice across digital platforms and print materials; and implemented key performance indicators

 

• Managed a team of developers; completed employee performance reviews; hired staff; developed press releases, marketing collateral, installation guides, articles, social media posts, videos, and training materials; and coordinated global tradeshows

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Mediamarshall – Tampa, FL

Independent Multimedia Producer 2/15 – 1/19

• Managed the operations and public relations for The Great Escape Room in Tampa; wrote press releases and partnered with news media outlets; and maintained website content and social media accounts

 

• Produced a Veterans Day commercial for Verizon; produced a marketing video for Parallon Print Solutions (Xerox), in conjunction with Artistic Media; and consulted with the Stanley Family Foundation

 

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Verizon – Global Learning & Development  – Tampa, FL

Multimedia Training Producer 10/06 – 8/14

• Project managed nationwide marketing initiatives and training programs that promoted and supported consumer sales, customer care, business-to-business, and customer education; and developed communications, training materials, videos, and graphics

 

• Managed capital and expense accounts; maintained vendor contracts; and reduced trainer travel costs by $350,000 annually

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AT&T – Multimedia Training & Design  – Tampa, FL

Training Production Manager 8/01 – 5/06

• Project managed nationwide training initiates that promoted and supported consumer sales and customer care; developed training materials, communications, videos, and graphics; oversaw  studio operations; and broadcasted live communications to 650 retail locations

 

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Education

University of South Florida – Tampa, FL

B.A., Mass Communications, Programming and Production – 12/99